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Many argue that Augier is the oldest Cognac house in existence after being established in 1643 by wine merchant Philippe Augier and his brother. In 2013, the brand was given a new lease of life after being purchased by legendary French group Pernod Ricard, who have developed the Augier brand into a ‘Cognac house for geeks’ where every artisanal method of production is explained on the bottle's label. The brand's blend of traditional technique with modern marketing has certainly got connoisseurs talking, and Le Sauvage is one of three flagship products that have been introduced to excite and reignite the industry, each with their own unique qualities.

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