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Absolut, redefined.

Luxury, quality, integrity, and craftsmanship. That's at the heart of Absolut's premium Elyx Vodka. It's crafted from winter wheat from a single estate in Sweden that has been cultivating wheat for 5 centuries in the climate that is perfect for the grain. Then there's the manually-operated copper column still from 1921 that is used for distillation, resulting in a super-clean and smooth Spirit. "Liquid silk," they call it. And we haven't even mentioned that it all takes place in a 15-mile radius right there in Åhus, Sweden under the watchful eye of Master Distiller Kristen Asplund.

The team has poured all of their experience from Absolut into this premium expression. Then there's the premium bottle that houses the 80-proof liquid. Designed by London's Stranger & Stranger, the luxurious bottle is made with 40% recycled glass and celebrates that vintage still. It's an unmissable artifact that screams "all hail copper!" from the shelf. And then, once in the glass, it enchants with its clean and silky-smooth profile.

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